Blog
Insights, updates, and expert perspectives on data and technology.
Loncom Work
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HubSpot Lead Alerts in Microsoft Teams: How We Route Every Form Submission to the Right Channel
Sales lives in Microsoft Teams, but HubSpot lead alerts often land somewhere else. Here’s how we routed every form submission to the right Teams channel,...
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SugarCRM to Salesforce Migration: A Practical Guide with Data Mapping
A practical guide to SugarCRM to Salesforce migration: a three-phase approach, field-level data mapping tables for core records, activities and files, and the checks that...
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monday.com and HubSpot Integration: The Setup Decisions That Make or Break Two-Way Sync
monday.com and HubSpot connect in minutes, but the setup screen decides whether your sync holds. Here’s how to choose the right app, the right HubSpot...
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Sanity and HubSpot Integration: How to Design a Two-Way Sync Without Duplicates
A practical guide to designing a two-way Sanity and HubSpot integration - signed webhooks, idempotent writes, deterministic IDs and the matching rules that keep your...
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Loncom News
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Meet the Team: Chris Goldthorpe
Not every salesperson comes back from a broken neck to place 6th in the UK at bodybuilding. Meet Chris Goldthorpe, Loncom's Growth Specialist, and the...
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Meet the Team: Ksenija Meseldzija
Not every HR career starts on a tennis court. Ksenija Meseldzija brings a decade of officiating discipline to how she builds structure and process as...
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Meet the Team: Anja Misan
Not every developer arrives at this work by way of a childhood spent taking computers apart. Anja Misan came at it from a different angle...
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Meet the Team: Ognjen Karisik
Not every 21-year-old graduate walks straight into a development team already treating programming like a finished craft rather than a work in progress. Ognjen Karisik...
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CRM
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CRM Data Migration Checklist: What to Audit Before Moving Platforms
Most CRM migrations go wrong before the import starts. This CRM data migration checklist covers the seven areas to audit before moving platforms, what breaks...
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HubSpot Custom Objects: When Standard CRM Objects Aren't Enough
Most HubSpot portals don't run out of objects, they run out of room on the ones they have. Learn when a custom object is the...
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HubSpot Permissions & User Roles: Why Data Gets Exposed (or Locked) Incorrectly
A rep sees deals they were never given, while another can't find leads assigned to them. Both portals have correct roles. Here's where HubSpot permissions...
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HubSpot CPQ: Where Quote-to-Cash Data Actually Breaks
A customer signs a quote for £48,000. The deal says £52,500 and the invoice says £46,200. Here are the six places HubSpot CPQ copies your...
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Data & Data Analysis
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Why Clean Data Matters More Than Which Platform You Choose
Every CRM buying decision eventually comes down to a feature comparison: pipeline flexibility, reporting depth, automation limits, price per seat. It's a reasonable way to...
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Don’t Leave Your Gold Behind When Switching Systems
Switching systems? Don’t leave your data behind! Discover why data migration is the foundation of a successful platform transition. From cleaning inconsistencies to mapping customizations,...
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Data is Never the First Thing on a Business’s Mind
Discover why integrating data management from the start is crucial for your business's success and efficiency.
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Trend Forecasting: Harnessing Data Analysis to Navigate the Future
Explore the transformative power of trend forecasting in data analysis, leveraging historical data, machine learning, and regression analysis to shape the future of education, tech,...
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Partners
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Exploring SEO Excellence with Studio Hawk: A Partnership Chat
In our latest Partnership Chat, Anthony Brun of Studio Hawk shared how their specialized SEO strategies drive real results for businesses, from quick wins to...
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Partnership Chat: Loncom Consulting Meets Blue Drop Studio
In our latest Partnership Chat, we spoke with Omar and Anna, co-founders of Blue Drop Studio, a boutique agency helping ecommerce brands grow through creative...
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Unlocking Ecommerce Growth: A Partnership with Get Better on Data-Driven Email Marketing
In our latest Partnership Chat, we spoke with Rich Evans of Get Better, a Klaviyo-focused email marketing agency, about the power of data-driven ecommerce solutions....
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"Shopify isn’t for everyone, and that’s okay." - By Brad Houldsworth, Strategy Director at Remarkable Commerce
For businesses struggling to fit unique workflows into standard ecommerce solutions, a bespoke platform offers the flexibility, scalability, and data visibility needed for growth. Our...
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Let's Talk About Your Stack
Tell us what you are working with, what is not working, and what you need to fix. We will come back to you with a clear view of what is possible.