Blog
Insights, updates, and expert perspectives on data and technology.
Loncom Work
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The Migration Looked Complete. 40 Custom Fields Said Otherwise: What Breaks Moving Pipedrive to HubSpot
Record ID matched. Every Deal, Contact, and Organization came across clean. Then someone went looking for a custom field and found forty of them missing....
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Closing the Gap Between Sales and Accounting: A Xero - HubSpot Integration
A breakdown of how HubSpot's built-in Xero integration actually works, why Invoice sync only runs one direction, how it compares to the QuickBooks Online integration,...
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From Print Floor to Pipeline: Integrating PrintIQ with HubSpot CRM
4,562 quotes. 20,636 jobs. Zero margin data leaked. How Loncom built a one-way, event-driven integration between PrintIQ and HubSpot that syncs in real time -...
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Calendly - Salesforce Integration Not Syncing Bookings? Here's Why (And How We Fixed It)
The connection showed green. Bookings still landed on the wrong owner, cancellations didn't update, and no-shows disappeared into thin air. Here's what actually breaks in...
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Loncom News
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Meet the Team: Dunja Gvozdenovic
Not everyone finds their love for technology in a classroom. For Dunja Gvozdenovic, it showed up while she was moving between countries and cultures growing...
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Meet the Team: Bosko Jovovic
From electrical engineering to US trucking logistics to HubSpot workflows - meet Bosko Jovovic, the HubSpot CRM Developer behind Loncom's most detail-obsessed builds.
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Meet the Team: Marta Suljagic
Not every developer sets out with a clear map of where they'll land. Marta Suljagic didn't need one - programming caught her attention early on,...
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Meet the Team: Andjela Stankovic
Not every developer starts out sure of exactly where they want to land. Andjela Stankovic didn't - and that same open, try-anything instinct now shows...
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CRM
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Why Your CRM Data Looks Clean But Isn't
Your dashboard shows 97% complete and every widget is green. Sales is still chasing a contact who left eight months ago. Here's why "complete" and...
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HubSpot Attribution Reporting Doesn't Match Your Sales Numbers? Here's Why?
Finance closes the quarter with more revenue than marketing gets credit for - and neither number is wrong. Here's the real reason HubSpot's attribution report...
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HubSpot Contact Enrichment Not Working? Here's Why It's Filling In the Wrong Data
HubSpot's contact enrichment can fill fields with confidently wrong data instead of leaving them blank. Here's why it happens and how to check your own...
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HubSpot Workflows Not Triggering? Here's the Data Gap Behind It.
Your HubSpot workflow isn't broken - the data behind it just isn't there yet. Here's why enrollment and branch logic fail silently, and how to...
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Data & Data Analysis
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Don’t Leave Your Gold Behind When Switching Systems
Switching systems? Don’t leave your data behind! Discover why data migration is the foundation of a successful platform transition. From cleaning inconsistencies to mapping customizations,...
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Data is Never the First Thing on a Business’s Mind
Discover why integrating data management from the start is crucial for your business's success and efficiency.
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Trend Forecasting: Harnessing Data Analysis to Navigate the Future
Explore the transformative power of trend forecasting in data analysis, leveraging historical data, machine learning, and regression analysis to shape the future of education, tech,...
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The Key to Data-Driven Decision Making: Insights from Loncom Consulting
Unlock the power of data-driven decision-making with our expert strategies for informed business growth and efficiency.
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Ecommerce
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How to Replace Your Legacy Tech Stack and Migrate to Shopify
Migrating to Shopify is one of the highest-ROI moves a growing ecommerce brand can make - but most brands get it wrong. Not because of...
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How to Successfully Do Data Migration to Shopify
Learn how to migrate to Shopify smoothly, focusing on data integrity, SEO preservation, and seamless integration with ERP and CRM systems. Watch the full video...
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Elevating E-commerce with Data Analysis: The Loncom Consulting Advantage
Unlock the full potential of your e-commerce business with Loncom Consulting's data analysis services, turning complex datasets into actionable intelligence for inventory management, supply chain...
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Mastering Ecommerce Data Migration: The Loncom Consulting Approach
Discover how Loncom Consulting revolutionizes ecommerce data migration, ensuring seamless platform transitions without losing invaluable data, with our personalized, expert approach.
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Partners
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Exploring SEO Excellence with Studio Hawk: A Partnership Chat
In our latest Partnership Chat, Anthony Brun of Studio Hawk shared how their specialized SEO strategies drive real results for businesses, from quick wins to...
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Partnership Chat: Loncom Consulting Meets Blue Drop Studio
In our latest Partnership Chat, we spoke with Omar and Anna, co-founders of Blue Drop Studio, a boutique agency helping ecommerce brands grow through creative...
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Unlocking Ecommerce Growth: A Partnership with Get Better on Data-Driven Email Marketing
In our latest Partnership Chat, we spoke with Rich Evans of Get Better, a Klaviyo-focused email marketing agency, about the power of data-driven ecommerce solutions....
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"Shopify isn’t for everyone, and that’s okay." - By Brad Houldsworth, Strategy Director at Remarkable Commerce
For businesses struggling to fit unique workflows into standard ecommerce solutions, a bespoke platform offers the flexibility, scalability, and data visibility needed for growth. Our...
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Let's Talk About Your Stack
Tell us what you are working with, what is not working, and what you need to fix. We will come back to you with a clear view of what is possible.