Industry

Technology Consulting for Media & Events Businesses

Media and events businesses manage complex commercial relationships, large audiences and time-critical delivery schedules that generic systems were not built to support. We work with media publishers, event organisers and exhibition businesses to implement and connect the CRM, reporting and integration tools that give leadership the visibility and operational control they need to grow revenue and deliver at scale.

Overview

The Systems Challenge at the Core of Every Media & Events Business

Media and events businesses operate across a broader range of commercial relationships than almost any other sector. Sponsors, exhibitors, delegates, advertisers, partners and audiences all need to be managed, communicated with and reported on, often simultaneously and always accurately. The businesses we work with have typically reached a point where the systems supporting those relationships are no longer fit for purpose. The CRM does not reflect the complexity of the commercial model. Sponsorship and exhibitor data lives in spreadsheets that are out of date the moment they are shared. Event performance reporting is compiled manually from sources that never fully agree with each other. Leadership is making decisions about pricing, inventory and investment from data that is neither complete nor current. We work with media and events businesses to build the technology infrastructure that the commercial complexity of the sector demands. Whether that means implementing a CRM that manages your full commercial relationship portfolio, connecting your event management and finance systems or building the reporting your leadership team needs to understand performance across your portfolio, we have the expertise to deliver it.

CRM Built for the Commercial Complexity of Media & Events

Managing sponsors, exhibitors, delegates, advertisers and media partners within a single CRM requires a level of configuration that a default setup cannot provide. Each relationship type has its own pipeline, its own communication cadence and its own data requirements. We implement and optimise HubSpot and Salesforce for media and events businesses, building the commercial structures, automation workflows and reporting your teams need to manage every relationship type with consistency and give leadership a clear view of revenue across the full portfolio.

Reporting and BI That Gives Leadership a Portfolio-Wide View

Media and events leadership teams need visibility across sponsorship revenue, exhibitor bookings, delegate registrations, advertising performance and event profitability, often across multiple events and publications running simultaneously. Getting that picture from disconnected systems is a slow, manual process that produces figures that are always slightly out of date. We build Power BI dashboards that connect your CRM, event management platform and finance system into a single reporting layer, giving your leadership team accurate, real-time visibility across the full commercial portfolio without the manual effort that currently produces it.

Integrations That Connect Your Event and Commercial Systems

Media and events businesses typically operate across a range of platforms that were built independently and do not share data by default. Event management systems, CRMs, finance platforms, registration tools, badge printing systems and marketing automation tools all holding data that needs to flow between them to support the operation. We build API-based integrations that connect your platforms so commercial data, delegate data and financial data move automatically and accurately across your systems, eliminating the manual processes that create errors and slow your team down in the run-up to an event.

Custom Applications for the Requirements No Standard Platform Meets

Media and events businesses often have highly specific operational requirements that no off-the-shelf platform handles well. Exhibitor and sponsor portals, delegate management tools, content submission systems and commercial booking applications all represent requirements where a purpose-built solution outperforms a generic platform significantly. We design and build custom applications for media and events businesses that need software which reflects the specific complexity of how they operate and the experience they need to deliver to their commercial partners and audiences.

Discovery

We take time to understand your commercial model, your event calendar and the specific operational challenges your business needs to solve before recommending an approach.

Solution Design

We produce a detailed plan covering the technology, configuration, integrations and data approach required, reviewed and agreed with you before any build begins. Nothing is built on assumptions and delivery is always planned around your event schedule.

Build and Configuration

We build to the agreed design with precision and consistency, configuring systems around your commercial relationships, your event model and the way your teams operate rather than asking your business to adapt to a generic setup.

Testing and QA

Every system, workflow and integration is tested thoroughly before go-live. For media and events businesses where pre-event data accuracy and system reliability are critical, we do not move forward until everything works as intended.

Training and Handover

We train your teams on the tools they will use day to day and provide documentation so your setup is maintainable and your team is not dependent on us for routine changes

Ongoing Optimisation

As your event portfolio grows and your commercial model evolves, we are available to extend, refine and scale your systems to match.

Ready to Build Systems That Support Your Commercial Operation?

Whether you need a CRM that manages your full commercial relationship portfolio, integrations that connect your event and finance platforms or reporting that gives leadership real visibility across the portfolio, we will help you build a technology foundation that supports growth and delivers at scale. Get in touch to discuss your project.